NEW SOUTH introduces EarthSafe® Approved products and services. What qualifies a product or service to be EarthSafe® Approved? Products that are eco-friendly, made of recycled material, are recyclable, and engineered to provide minimum environmental impact will qualify under the strict guidelines of “EarthSafe Approved”. Services that offer environmental protection and conserve our natural resources land, water, air, plants and wildlife qualify to be “EarthSafe® Approved”.